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Europcar
has been named the World's Leading Car Rental Company,
at the 2008 World Travel Awards ceremony in London,
following its title of Europe's Leading Car Rental
Company in Portugal on October 17.
The
World Travel Awards are the 'Oscars' of the travel
industry, with 187,000 industry professionals voting
for the best company in each category across seven
regions of the world.
These
two global awards not only reflect Europcar's professionalism
but also its commitment to customer satisfaction:
a double victory for the group, which further strengthens
its position as Europe's number one car rental company.
As
the European Leader in short-term light- and utility
vehicle rental, Europcar is strongly customer-orientated
and strives to listen carefully to its customers'
demands. For the last two years the company has taken
a global look at its customers' mobility habits with
a pan-European survey: the Europcar Mobility Observatory.
This has enabled Europcar to better understand and
predict drivers' habits across Europe, in order to
deploy car rental deals and offers which meet customers'
needs.
Europcar
has also worked to make progress in innovation and
formed partnerships with other leading travel industry
players, to offer customers an ever wider and more
accessible range of services, as well as renewing
agreements with some of the leading names in the European
tourism industry. These agreements include easyJet
and Swiss, and the launch of a new service of reservations
tailored to the customer's needs with ACCOR.
Additional
developments include the development of a new B2B
website 'click4wheels', known in France as 'Click@ndDrive',
which facilitates vehicle reservations through the
websites of Europcar's travel agency and tour operator
partners. The car rental company has also recently
launched a new mobile phone service, which allows
users to make or change a reservation, and find the
nearest car rental location from compatible mobile
phones.
Jehan
de Thé, Global Marketing Director of Europcar
International, who accepted the trophy in London,
commented: "We are truly proud to have won these
two awards. They represent our commitment to providing
the highest quality of service - a value shared by
our entire network, as demonstrated by the awards
won by Europcar in Europe, Africa, the Middle East
and Central America."
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