Speaking
about Europcar’s decision to partner with Fiat,
Global Marketing Director Jehan de Thè described
how the company’s drive to be more eco-friendly
meant that Fiat who are currently “the best-selling
brand ranked by volumes-weighted average CO2 emissions”
was the ideal choice for Europcar.
Greener car
rental solutions have become particularly important
for the Europcar Group in recent years. In 2008, Europcar
became the first European car hire company to be honoured
with the Green Charter, an honour bestowed by Bureau
Veritas in recognition of the company’s green
initiatives.
De Thè
commented: “Europcar is pioneering an eco-friendly
approach to car rental through a number of ground-breaking
initiatives. In particular, Europcar undertakes to offer
to its customers a vehicle fleet with the minimum possible
impact on the environment.”
Alongside
the alliance with Fiat, Europcar has taken other notable
steps to reach environmentally-conscious consumers.
Europcar’s website now offers customers the ability
to assess and compare the average CO2 emissions for
each car group within the fleet before deciding to book
car hire with Europcar.
The new Fiat
car rental range currently includes some of the most
eco-friendly car rental options on the Europcar website.
The Fiat 500 and Fiat Panda for example offer 110/km
CO2 and 113/km CO2 respectively, while other models
such as the Fiat Idea and Grand Punto emit less than
120g/km CO2.
As Europcar
continues to take the necessary steps to improve the
company’s green credentials, alliances with companies
like Fiat are - according to de Thè - “strategic
in achieving this”.
Tags: europcar, fiat
